Create a Video Dance Message with OK Go
The making of OK Go's "All is Not Lost" video.
OK Go has been making ridiculously weird and awesome music videos for some time now (see the treadmill, rube goldberg, wtf green screen, dogs and cans, backyard dance and the
Echo Park time lapse videos). But the LA-based band's latest video includes an interactive element allowing YOU to tell THEM what to do and watch as it renders before your eyes.
OK Go's go-to director Trish Sie (lead singer Damian Kulash's sister) and Google Chrome's Japan team helped produce the HTML5-based version of the video for "All is Not Lost."
"[Google] knew it had to be a music and art project first," Sie told Creativity. "We wanted technology that showcased our art and they wanted art to showcase technology. It wasn't a marketing stunt, it was effortless collaboration."
And it's caught the attention of many. The New York Times is including a photo essay on the making of the video in its Sunday magazine.
Check out the regular ol' static video on YouTube or create and send your own video dance message by browsing to http://www.allisnotlo.st/ (ideally in a Chrome browser). We even created a message to you.
Press "play" and watch as OK Go and members of the Pilobolus Dance Theatre contort their bodies to spell out your message.
OK Go's "All Is Not Lost" EP drops on August 9th at okgo.net.