National Geographic Looks to Thrive on Digital Subscriptions, iPad Apps, Games
National Geographic may be one of the longest-publishing magazine in history — first printed in 1888 — but that isn't keeping it from taking a front seat in the industry-wide drive to innovate for the digital age. From interactive iPad apps to games and plans for digital subscription plans, NatGeo is living up to its shiny reputation and building its brand across the web and new digital platforms in real time, winning numerous Webby awards in the process, including four this year.
We caught up with John Caldwell, president of National Geographic Digital Media and head of National Geographic Ventures at Digital Hollywood Spring 2011. Watch and find out what we can expect later this year from National Geographic across all digital platforms.
Click here to see more interviews from Digital Hollywood Spring 2011