Magnolia Bakery Opens in Los Angeles Today

After months of anticipation (and some revelatory chatter about the business of parking) New York's Magnolia Bakery is ready to open its doors today here in Los Angeles.

It's widely accepted that Magnolia started the international cupcake craze, thanks to pop culturally iconic cameos in Sex and the City and SNL's "Lazy Sunday." Their cupcakes are amazing—but before you queue the eye roll and bemoan the continued popularity of a persistent food trend, know that the sign outside says "Bakery" and that means there are a world of goodies inside for you to explore.

At a preview event held last night, Magnolia, and owner Steve Abrams we sharing with their new community a taste of what they can do. Having produced a quartet of popular cookbooks, and welcomed hundreds of thousands of people to their NYC (and Dubai!) locations, sage devotees know that they make an unbelievably fluffy banana pudding, chunky chocolate cookies, divine brownies, cheesecake, layer cakes, and something called a Magic Cookie Bar (it's out of this world).

Inside the new shop at 3rd and Orlando it's a pastel time machine to an old fashioned bakery, with huge windows to let in the SoCal sunshine. The decor was a very hands-on labor of love for co-owner Tyra Abrams, who worked in thoughtful vintage touches to the Art Deco-style building.

Something uniquely "L.A." about the bakery: They'll have curbside pick-up for customers on the go.

Magnolia Bakery
8389 West 3rd St., Los Angeles, 90048
(323) 951-0636