Taxing Billboards Could Generate L.A. $50 Million a Year
Councilmember Herb Wesson wants the city to explore placing a measure on a ballot asking voters to tax billboards. The suggestion comes in a letter (.pdf) from L.A. City Councilmember Herb Wesson offering various ideas on saving the budget.
The move could bring in $50 million to city coffers, Wesson said. "Other cities have gone to the voters in their respective jurisdictions to capture a percentage of revenue from these forms of media," he explained, citing supergraphics, billboards and digital signs.
The LA Times notes that the proposals in Wesson's letter are perceived to be similar to one brought forth by the 22,000-member Coalition of L.A. City Unions. Councilmember Bernard Parks said many of the numbers were "discredited" by the city's top budget analyst.
In February, Councilmember Paul Kortez also called for taxing billboards.