California Artist 'Shopdrops' Her Art at IKEA
How Bay Area-based artist Michele Pred spent her Black Friday, via her website: "On Black Friday I shopdropped 10 hand signed prints of my artwork at IKEA in Emeryville, CA. Shopdropping is the opposite of shoplifting where merchandise is covertly placed in a store for display and sale. The prints are available for sale at IKEA for $8."
By Saturday, they were all sold.
The art is an image of a mobile phone interactive 2D Barcode—called Mobile Tagging—in IKEA's color scheme. When scanned, the message reads "You Are What You Buy."
Pred this week is at Miami Basel causing more fun trouble.