iPod Ads Continue to Launch Artists, Just Ask Feist
Not long ago a little band called Jet had a little tune that sounded like the White Stripes a little. Apple used the hyperactive rockabilly flavored single "Are You Gonna Be My Girl" to hype its iPod and the band went on to sell millions of records because of the arrangement.
Tonight Feist, an artist no one knew about until Apple used her catchy little song for an iPod commercial, is headlining at the Universal Amphitheatre, now known as the Gibson. And she has Spoon opening for them. And what's ironic is, the full video of her hit song is better than the iPod commercial proving that sometimes smaller and shorter isn't better.
In the long run though, Apple and iPod have come through in big ways. How powerful is the relationship with the iPod and bands that they feature in their spots? This video has been played 4,311,736 times. That's power.