The Secretary Strikes Back

Maggie Gyllenhaal sports the new Agent Provocateur line

Everyone's favorite secretary is set to become the new celebrity face for the self-proclaimed "most erotic lingerie in the world". The upscale, reservation-only, lingerie shop on Melrose, Agent Provocateur has taken the torch from the coke-stained claws of Kate Moss and handed them to Maggie Gyllenhaal, an honor once bestowed upon Kylie Minogue and Dita Von Teese.

The UK's Daily Mail has a handful of the photos from the Alice Hawkins photoshoot of Jake's sister and Kirsten's BFF.

According to the Agent Provocateur website (totally not safe for work, but it's labor day, fuckit), Gyllenhaal's "Lessons In Lingerie" launches Friday and we wonder if Maggie will bend over backwards for the company the way Kylie did not that long ago.

Kylie Minogue for Agent Provocateur

Maggie in the opening of "Secretary"

photo by Alice Hawkins for Agent Provocateur