Results tagged “yogurtland”

When bad things happen to good people, the arm of the law must be raised in a fist and shaken hard! Such is the case when bad frozen yogurt-makers make fake frozen yogurt in a dirty way. Say what? Okay, so we're paraphrasing the press release that caused a collective gasp in the local foodie scene: Yogurtland has been slapped with a class-action lawsuit which alleges that they are being a bit shady when it comes to how they name, make, and serve their "frozen yogurt." Here's the scoop:

TCBY, or The Country's Best Yogurt, was once huge. All of a sudden "frozen yogurt" and "phenomenon" were used in the same sentence. It was nationwide Pinkberry-like insanity which predated Pinkberry. Then, of course, Pinkberry found hip neighborhoods. Today, we're right in the middle of Frozen Yogurt 3.0, and this model's an upgrade.

In the earlier days of the frozen yogurt craze, Yogurtland sprung up in Fullerton in February 2006. It was a success and so more stores opened in Hollywood, Long Beach, Little Tokyo, Sherman Oaks and many other Southern California locations and one in Cupertino up north. They even opened a location in Greenwich Village in New York City with plans for Vegas, Hawaii and Texas.