So-called ‘viral marketing’ has become such a pervasive element of the media landscape that it’s almost become a parody of itself. It is being utilized, to varying degrees of success, on almost all levels; the broke artists love being able to throw up a couple of websites and cryptic messages to start a movement, while the studio bigwigs can’t argue with the bottom line and the intriguing ability to mobilize a mass of people with one stick and a few well-placed carrots. more ›