NBC networks will have ad placement from Google the Wall Street Journal reports. The deal will start on an experimental basis and will probably focus on local markets. The same online interface that gives Google AdWords advertisers to local print and radio media will now accommodate TV advertising. There's been a lot of resistance to allowing this access to Google so other networks will be watching this closely. The fear is that the auction system......

Networked DVRs? Yesterday a US Circuit Court made a decision in Cablevision's favor that would allow them to store programming on a networked DVR thus allowing customers who do not have DVRs in their houses, to access the programming at their convenience through their existing set top boxes. Does this mean that advertisers will get short shrift with more people being able to FFWD through commercials? They will probably just get tapped again to pay......

We're well into Shark Week 2008! Last night was a lot of fun and there's more to come tonight, I've highlighted the "Greenland Shark Quest" below as the one to watch. If TV sharks aren't enough, of course Discovery Channel's Shark Week website has a bunch of news, scientific info, and games all tied into Shark Week - my fave is "Go Shark Yourself" which is creepy gross and fun at the same time. Once......

Looks like big media service companies aren't immune to the temptation of outsourcing their workforce - the most recent case is the media metrics leader, Nielsen Co. After taking millions of dollars in tax breaks for promising jobs at a Florida data center, Nielsen has outsourced the positions to an Indian-based offshore provider - makes one respect the numbers Nielsen spews out even less. 8:00pm Wipeout ABC - This is only listed here because you......

NBC is in the news big time this week. First off, NBC's ratings for its Wimbledon Men's Final broadcast was phenomenal - the best in 8 years and the best for a finale without a contending American since '91. Second: its purchase of The Weather Channel for $3.5 billion - this is well below the $5 billion that the owners of The Weather Channel, Landmark Communications, had wanted for the property when it first started......