Recently, the campaign to elect Carmen Trutanich for District Attorney released a press release, trumpeting the fact that 725,000 people had watched his campaign video YouTube. This huge number raised red flags (just for the purposes of comparison, note that Steve Cooley won his spot at the DA after receiving 573,236 votes in 2000, according to the county registrar-recorder). more ›

Photographer Jonathan Alcorn shares Universal Studio's latest publicity stunt, which is actually pretty cool: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle. It's all for the new King Kong 3-D attraction, which opens at the theme park this summer. The previous King Kong was destroyed in a fire in 2008. Also destroyed was the backlot, which just reopened. more ›

Don't worry, yesterday's appearance of eyebrowless bald men in black suits and fedoras is just a viral marketing campaign, but it's one of the more creative and fun ones, worthy of attention. more ›

So-called ‘viral marketing’ has become such a pervasive element of the media landscape that it’s almost become a parody of itself. It is being utilized, to varying degrees of success, on almost all levels; the broke artists love being able to throw up a couple of websites and cryptic messages to start a movement, while the studio bigwigs can’t argue with the bottom line and the intriguing ability to mobilize a mass of people with one stick and a few well-placed carrots. more ›

Here's another reminder of that movie no one has ever heard of -- Meet Dave (with an abominable $5.3M debut back in July). LAist first spotted Eddie Murphy's giant-ass head on the Paramount Lot in June. This morning it was traveling the 405 Freeway when a driver took a photo and tweeted "WTF?" more ›