The music industry has never been the savviest when it came to the internet and its possibilities. Suing kids, grandmas and college students left and right. But when the latest, happiest and most popular YouTube video with a Chris Brown song became a hit last week, they profited instead of becoming another lawsuit headline.
Results tagged “viral”
We all know that Schwarzenegger loves Twittering and yesterday he uploaded a short TwitVid that began with him holding a very large knife, apparently a metaphor for his budget cuts. Har, har! As of 11 a.m., it's received over 100,000 views.
First, it was David Duchovny admitting he was a sex addict. Then a tunnel was found going from Mexico to a house in Calexico, CA. And that's when LAist readers became concerned.
Viral marketing, when done right, can be an absolute blast. Case in point, a pre-Transformers preview for a new J.J. Abrams film, tentatively titled "Cloverfield". What starts out as an innocent, hand-held video of a going-away party quickly descends into front-row footage of the apocalypse, with people running through the streets of New York City dodging flying cars hurled by an unknown source... not to mention a closing shot that already has people talking...
A couple weeks back we interviewed Alex Delyle, managing editor of the West Hollywood-based startup The Daily Reel at the Economics of Social Media conference.
