One of the most consistent tips police give retail business owners along Ventura Blvd. is to leave cash registers empty and open over night to show potential burglars there's nothing to steal. However, that doesn't mean they'll try anyway. more ›

it's been about two years since Vi Trinh left her pursuit of a child psychology degree at UCLA to open Se' La Vi Sweets as a private catering business. Instead of doing homework, she would watch the Food Network and bake. So at the insistence of her boyfriend--and now partner Physent Walker--she dropped out of college and applied to Le Cordon Bleu in Pasadena. She was accepted, but could not afford tuition, so she just went at it, full time, catering parties and events with her own style of cupcakes and other sweets. So far, business is great. more ›

There's no better time to open the city's first New Orleans snow-ball shop than during a heatwave. Tucked between two of the many small restaurants in Sherman Oaks' restaurant row is Nola Ice, a product of two entertainment publicists with Southern origins and aspirations to bring the Big Easy treat to the West Coast. more ›