Harry Morton, son of famed Hard Rock hotelier Peter Morton, is no longer content with opening crudely-named margarita bars. No, the Li-Lo-lovin' entrepreneur has decided to purchase the infamous Sunset Strip club The Viper Room: with plans to franchise, of course. While the Viper Room has only been a part of the Strip since 1993, it immediately rocketed to infamy when River Phoenix collapsed and died of a heroin overdose outside the club in the fall of that same year. more ›