Sony's Blu-ray high definition video disc won a contentious, expensive, and possibly over-hyped video format war reminiscent of the VHS v. Beta battles of yore. The "battle" for dominance of the next-generation DVD market was determined over past few weeks as major studios and big box retailers sided with Sony's Blu-ray, essentially shutting Toshiba's HD-DVD format out of the market. But who really wins here? The studios and retailers manage to force consumers to go......