Rum, as all alcohol, is meant for adults. Next year, however, infamous adult star Ron Jeremy is launching his "adult" rum, making him another Johnny-come-lately--or Ronny-come-lately, if you'll indulge--on the celebrity booze scene. Ron de Jeremy, which will be available next month for sale online, is a "well-balanced" 7-year-old Panamanian rum. more ›

Cedd Moses may have just opened a Tequila- and Mezcal-themed bar on 6th--and his extremely popular Whiskey-themed Seven Grand on 7th has been rocking along for a couple years now--but that's not stopping him from continuing down that rabbit hole. His exclusive Doheny on Olympic is now all about Rum and has soft-opened as the Caña Rum Bar at the Doheny, according to Eric Richardson at blogdowntown. And no longer are the days of the $2,200 annual membership fee (in addition to the one-time $2,750 initiation fee) as its been dropped to only $20. No word on an official opening date yet, so your odds of getting in these days "may vary," notes Richardson. Also: Hollywood got its own Rum bar back in January. more ›

Saturday may have been the official National Rum Day, but who says we can't celebrate whenever the hell we want (and who gets to make up these national days? Do these people get paid? How do I get that job?)? more ›

Rum has long been relegated to second-class status in bars. Its flavor is typically masked by strong mixers like grenadine, coconut, pineapple and lime juice. Really, it's no wonder considering the harshness of the standard rums available. more ›

It still feels like summer, but it's time to say adieu as it officially ended last week. There is no better way to say goodbye than spend it on the beach sipping some rum mixed with fruit in Malibu. Blended pineapple juice, coconut syrup, strawberries and light rum. You've probalby had it in Hawaii. It's called a Lava Flow. You can get it at Duke's Malibu, which is also a good place for beach... more ›