Results tagged “projection”

Nissan to Reveal New Non-Hybrid Electric Car in L.A... Well, Kinda

As the sun sets and dusk prevails over the city tomorrow night, Nissan will be unveiling their new fully electric car (not a hybrid) in Los Angeles and other West Coast cities. It won't be an event, but rather something more guerilla as a team crosses town from Santa Monica to West Hollywood, Hollywood to downtown with a projector strong enough to show images for fifteen minutes on the sides of buildings (think temporary billboards of sorts, which could be illegal, too, with our current signage controversy).

       

In honor of the inauguration, Hollywood & Highland's infamous Babylonian arch for the last two nights became a wall of projected Shepard Fairey Obama art, compliments of Firefly LA. Every thirty seconds or so, a small rotating set of images and quotes would display on both sides to the pedestrians on Hollywood and traffic on Highland. It was a quiet night in Hollywood, but that didn't stop hundreds of people to look up and drop their jaw in awe.

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