For Emily Zaiden, her popsicle business started with how all delicious things should begin: with an undaunting passion for the food she loves, in this case, desserts. "I've always been a frozen dessert fanatic," the Echo Park resident, Laurel Canyon native, explained over the phone from her company kitchen. "In elementary school for the inventions convention, I invented an ice cream flavor," she said with a laugh. more ›