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Results tagged “newscast”

Is Jay Leno to Blame for KNBC's Low Nighttime News Ratings?

In an expose about TV news ratings, Variety's Michael Schneider digs into the current landscape, finding some interesting results: "According to the Pew Research Center for the People and the Press, 52% of the public say they watch local TV news -- down from 64% in 1998. NBC affiliates in particular have been stung this fall; due to its low-rated 'Jay Leno Show' lead-in at 10 p.m., Los Angeles' KNBC has seen its late news drop 25% so far this fall in the adults 25-54 demo (the preferred measurement for local news)." KABC has dropped 17% for its 11 p.m. newscast, but KCBS is up 20%," perhaps in part because of parent CBS' strong primetime performance" and the duopoly with KCAL9. more ›

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