It wasn't supposed to get this big. Justin Gage started a blog named after a Wilco lyric called Aquarium Drunkard in the summer of 2005 so that he could let his buddies know what he was listening to. "It was just an easier way than email to share with friends, who had spread out across the country, whatever books I was reading or movies I was watching, or obviously, music I was listening to." Gage told us over some beers in Silver Lake. "It started out as just my immediate circle of friends and then people I didn't know started reading it, and quickly became just focused on music." The blog flourished, and within a year was being read not just by Gage's buddies, but by people all over the US and around the world. more ›