Today marks the first day that 76 book titles will be available for your cell phones via Moka. Yet, we wonder if this books on phone thing isn't similar to Snakes on a Plane -- good idea in theory (might be cool, might inspire a cultish following), but a disaster in reality. As with the film, we're betting that such a lofty idea - who ever heard of books on phones (or, for that matter, snakes on a plane) - will come down to the execution. Will they be easy to read? Which books can you get? How much does it cost? Is Samuel L. Jackson going to botch the whole thing and take it all way too seriously? And so on... more ›