Moby, who has become somewhat synonymous with veganism, left-of-centerness, and activism, is actually the first to toot the horn of this very kind of corporate multi-tiered tie-in. In fact, according to this recent Billboard.com article, he feels this sort of cross-promotion is the only way he was able to be heard in the early stages of his career. We know he embraces this market saturation because we remember it wasn't long after his breakthrough album Play was released that almost all the songs were sold for use in advertising. It wouldn't be surprising in the least to see Hotel play out much the same way.
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