On the South side of Melrose, right after La Brea, a small office building displays the word GOOD in big block letters through the large windows. Fittingly, it is the home of GOOD, the magazine 'for people who give a damn'. Founded in 2006 by the then 26-year-old Ben Goldhirsh, GOOD seeks to 'inform' and 'inspire', covering issues from Van Jones and green-collar jobs to street food to providing laptops to children in developing countries to economist Jeffrey Sachs' take on the state of the planet. It's a tough time for journalism, with the recent end of the Rocky Mountain News, Plenty and the elephantjournal, but Goldhirsh is figuring out how to use the tools of today, the energy of today and the climate of today to actively engage people and drive change. The magazine also donates their subscription revenue to one of twelve not-for-profits each year and, according to the most recent issue, has contributed over $1 million to 21 different not-for-profits to date. more ›