National Geographic may be one of the longest-publishing magazine in history -- first printed in 1888 -- but that isn't keeping it from taking a front seat in the industry-wide drive to innovate for the digital age. From interactive iPad apps to games and plans for digital subscription plans, NatGeo is living up to its shiny reputation and building its brand across the web and new digital platforms in real time.
National Geographic Looks to Thrive on Digital Subscriptions, iPad Apps, Games
AOL's Debbie Menin Discusses How Content Fuels Social Media and Influences Marketing
We spoke with AOL's Entertainment Practice Head Debbie Menin at Digital Hollywood Spring 2011 last week at the Ritz in Marina del Rey. We discussed the different ways in which consumers are using social media to inform purchases and decisions and how that in turn is informing the advertising industry.
Ooyala's Chris Wong on Trends in Online Video and Advertising
In part one of a series of interviews from Digital Hollywood, Ooyala's Vice President of Biz Dev, Chris Wong, explains the importance of streaming video solutions providers, why most companies require DRM (digital rights management) to control copyright, and ponders the meteoric rise of Netflix and the potential impact of its competitors.
Hollywood, We Have the Technology: Web Originals Take Over
"Call it the New Hollywood," says Jonathan Small, General Manager of Break Media's Creative Lab.
"Going pro" is the trend, according to new media agent Brandon Martinez of Abrams Artist Agency.
A $1,600 home-grown video can be just as popular as a million-dollar Nike commercial, according to Blip.TV's Dina Kaplan, leaning into the microphone. "We have the metrics to prove it."
Pencil This In: Digital Hollywood Begins Today, Benson Interrupts at Largo
Today marks the start of the four-day Digital Hollywood Fall at the Loews Hotel in Santa Monica. There are waayy too many panels and speakers to mention, since the conference has multiple tracks on each day. But trust us, there are a lot of good sessions on the very long agenda. Tickets are $95-$300. If you can’t make it, then follow dhollywood on Twitter feed or the hashtag #DH09.
Pencil This In: ALOUD @ Central Library, Digital Hollywood Conference and the Mayor's Boyle Heights Town Hall
ALOUD at Central Library hosts a conversation with Reza Aslan, cofounder and creative director of BoomGen Studios as well as the Editorial Executive of Mecca.com and journalist Amy Wilentz for Young Literati Members tonight at 7 pm. They’ll talk about “launching a revolution in the way we understand - and confront - radical Islam.” After the program, join both authors and Young Literati members for an intimate gathering, including cocktails and hors d'oeuvres at Café Pinot. (ALOUD Program is open to the public, the post-program cocktails are limited to current Young Literati members.)
Strike.TV Launches Quality Online Distractions in HD
Strike.TV announced the launch of its online HD video network at Digital Hollywood this week. The network features original short-form content by the creative talent behind television shows like “The Office,” “Friends” and “Ugly Betty.” Among the shows are “Global Warming,” a romantic comedy about an overworked corporate drone in New York (SNL’s Kristen Wiig) and a caring database support technician in Bangalore (the Daily Show’s Aasif Mandvi). For fans of Mindy Kaling (Kelly Kapoor on “The Office”), there is “House Poor,” about her comedic, underhanded efforts to furnish her house in LA.

