"When you grow up, the more money you have, the happier you are." "The only kind of job I want when I grow up is one that gets me a lot of money." These are statements that the majority of 9-14-year-olds agree with, and its got parents and teachers concerned. Many social scientists have concluded that today's teens are "...the most brand-oriented, consumer-involved, and materialistic generation in history." more ›

If you've been to the Grove lately, you know about the American Girl Doll phenomenon: 7 year old girls dragging around $86 dolls with matching clothing that sells for about $80 per outfit for the girl (and $25 per outfit for the doll). Every westside 2nd grader must have a doll, and leaving the Grove without $300 worth of American Girl Place Merchandise is a cause for shame. Despite the fact that dolls were... more ›