All hail the Hef! Playboy founder Hugh Hefner's $900,000 donation in 2010 was a significant factor in the "saving" of the Hollywood Sign, and to honor his generosity, a plaque thanking him will be installed on a hilltop boulder. more ›

Thanks to the efforts of thousands of Angelenos (and a handful of big donors like Hugh Hefner and with the Trust for Public Land at the lead), the money battle to secure over 100 acres around Cahuenga Peak for parkland instead of development has been finalized. On Tuesday, the acquisition of the land went through and it's now under the ownership of the city of Los Angeles to be part of Griffith Park. more ›

It's good news--sort of--for the Trust for Public Land, who today say they have been given "a 16-day extension to finish raising the $12.5 million it needs to buy and preserve the Cahuenga Peak property from private developers," reports KTLA. more ›

For a while there yesterday we were worried the efforts to raise awareness about development near the historic Hollywood sign was going to get stalled on a semi-comical near-typo when the mission to transform the giant letters via a banner reading "Save the Peak" for some time read "SAVEYPOOD." But the task is finally done, and now the message is, at least visually and grammatically, clear. more ›

With SAVE THE PEAK replacing the Hollywood Sign temporarily over the next few days, it's a good time to bring up a list of where to best view it from. We're big fans of staring at it from Hollyridge Drive, but... more ›

The Hollywood Sign today began its transformation into "Save the Peak," a campaign to raise awareness and money (you can donate here, even if it's $5) for the land to the West of the sign, which is currently up for sale. $6.3 million has already been secured by the Trust for Public Land, but another $6.2 must be raised by April 15th or the property could go to developers, who would have the option to build luxury homes on the 138 acres atop and around Cahuenga Peak, which offers 360 views of the Los Angeles region. more ›

With the sale of 138 acres next to the Hollywood Sign pending $6.3 million in donations, the iconic sign is expected to change wording as an appeal to the community, and perhaps the world... more ›