Shark Week Ending :-( NBC is going for the young urban crowd on the opening night of Jay Leno's show with guests Rihanna, Kanye and Jay-Z. We're kind of thinking that this won't work so great as the older crowd that was Leno's base has left the network for Letterman. --- Advertisers bought 15% less ads from the Big 4 networks for the 2009-2010 season and the minutes they did purchase, they paid less for. Less money for programming means, what, nothing but reality TV?
