A new development, according to the Wall Street Journal, in the land of Big (advertising) Brother is that Nielsen is teaming up with Charter Communications to get set top box data from 320,000 set top boxes in what city?? Los Angeles! Now while no advertiser would make ad placement decisions based exclusively on the somewhat limited data that would come from set top boxes but this infusion of a large pool of subjects is a needed supplement to what many thought was becoming a limited offering from Nielsen. The question now is, how representative are the viewing habits of Los Angeles compared to the nation? more ›