I like to consider myself a green person. I mean every time I leave the house I ask myself if my destination can be reached without a car, which is why I find myself riding a bicycle/subway/bus often. However I always come across others who are gung-ho about nascent eco-trends (drives a Prius, shops only at Whole Foods), who are so caught up in Green Commercialism that they never stop to evaluate its benefit for themselves. You're not positively contributing to the environment just because you drink Fiji water! Oh, and as a side note, the transport of one bottle of Fiji water to your local grocery store burns 1 kilo of fossil fuel, 27 kilos of water, and generates 1.2 pounds of greenhouse gases. more ›