Viral marketing, when done right, can be an absolute blast. Case in point, a pre-Transformers preview for a new J.J. Abrams film, tentatively titled "Cloverfield". What starts out as an innocent, hand-held video of a going-away party quickly descends into front-row footage of the apocalypse, with people running through the streets of New York City dodging flying cars hurled by an unknown source... not to mention a closing shot that already has people talking... more ›