Brainiacs From Mars Turn Home Into Marketing Eyesore, Neighbor Complains Of Migraines
Times are tough, and some Southlanders are turning to extreme measures to make ends meet and fight foreclosure. Consider, for example, the Buena Park husband and father of one who allowed an unconventional marketing company to turn his home into a brilliant billboard, ruffling the feathers of neighbors in the process.
Painted bright green and orange, the exterior of the Hostetler home is also adorned with banners and social media logos. One neighbor said, "I get migraines. I'm like, oh my God, that's gonna blind me every day." Another neighbor described the home as "absolutely horrible." A third neighbor with a less severe opinion of the nearly fluorescent abode said, "Well, they could've painted it a different green."
Brainiacs From Mars, a marketing company specializing in "building headline grabbing marketing campaigns that inspire people, elevate your brand, and generate out of this world attention for your business," according to the company website, are responsible for the radiant new home. Scott and Beth Hostetler agreed to let the company work its magic in hopes that it would help pay their mortgage payments. And the company is paying the family's monthly mortgage. Brainiacs From Mars CEO Romeo Mendoza told KTLA, "If you let us come in there and put this on your house, we'll pay your mortgage for the entire time it's up."
"He thought it would help with the mortgage payments," says the Hostetlers' daughter of her deaf father. "But it was like winning the lottery."
A city ordinance mandates that the advertisements be exhibited only long enough for quick photo shoots and then be taken down. The temporary marketing strategy seems to require a bit of daily effort, but it sounds like it's worth it. The family is currently focused on chipping away at their credit card debt.
Mendoza told CBS LA, "We're a really out of the box company," one that hopes to help put a dent in the housing crisis.
How long will the Hostetlers keep their new look and baffle neighbors? The family says four to six months, but Mendoza will return the home to its normal, more earthly appearance sooner should complaints continue.
One neighbor said, "It's getting prettier."
