Bad Supergraphics! City of L.A. Is Suing Hollywood Roosevelt Hotel
The L.A. City Attorney's office is suing the Hollywood Roosevelt Hotel, alleging that the hotel illegally displayed supergraphic advertising on its exterior walls. C'mon, L.A.! Hollywood needed to know when "How to Train Your Dragon" was hitting theaters!
Filed on Friday by Assistant City Attorney Jose Egurbide and Deputy City Attorney Capri Maddox, the lawsuit claims that the hotel permitted In Plain Sight Media, Inc. to erect large, illegal signage across the hotel's exterior. The signs were first put up in 2008.
The city alleges that the signs violate city zoning, building and fire codes since they lack required permits, approvals and inspections. The complaint also alleges that the supergraphics and sign structures blocked emergency routes and interfered with ventilation. Additionally, the hotel allegedly ignored numerous written notices from both the L.A. Fire and Building and Safety departments ordering the signs' removal.
The Roosevelt Hotel and its owners face civil penalties of up to $5,000 per location for each day an illegal supergraphic sign was in place. Did we mention the case dates back to 2008? Yikes.
