Undies-Clad Shoppers Line Up for Free Clothing Event in Santa Monica

Image via Facebook

How far would you go for free clothes? Would you, say, disrobe and stand in line in a bustling tourist hub in Santa Monica?

For some shoppers, the answer to that question is "yes," and they had the chance to prove it today, reports KTLA. Desigual, a Spanish company that sells men's, women's and children's clothing, promoting the opening of their newest store on the promenade by offering the first 100 people who showed up in their undies a free top and bottom.

Wanna-be shoppers started lining up at about 7:00 a.m., and anyone lined up by 9:00 a.m. who didn't make the cut were still offered 50% off any purchases made today.

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By Jessica Pauline Ogilvie in Arts & Events on August 30, 2011 11:40 AM

Comments [rss]

savvysearch

They're hired models. That makes it even less likely that the average Angeleno will strip down and stand next to these pretty things. But I guess that's the point, knowing how freebie obsessed this city can get.

F. Paul Russell III

Bogus. Looks like the store planted both the men and the women... strange coincidence that they appear to all be wearing the same style underwear, especially the guys.