The Smell Of Money: Beverly Hills Markets Its Own Fragrance

Beverly Hills mayor Jimmy Delshad poses a print that shows the city's logo in Beverly Hills (AP Photo/Mark J. Terrill)

Now you can fool your friends and lovers into thinking you're the richest richie on the block with a new line of fragrances from The City of Beverly Hills!! What does 90210 smell like? Like cold, hard cash. The city is hoping to earn $500,000 in five years by basking in its own stink and spritzing their brand on aspirational millionaires. Mmm...mmm...good!

Women's fragrance will come in three varieties and start at $120, Men's cologne at $75. Also on the production slate, cosmetics and skin treatments starting at $50. The first bottles are expected in January 2011.