How to Celebrate 90210 Day

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Promo shot for the original cast of "Beverly Hills, 90210"

It's the kind of day folks in 90068 won't ever get to capitalize on, residents of 91604 got earlier this decade, and those in 91423 have to wait a few more years to riff on: Today is 9-02-10, and, if I can get a Brandon Walsh-style double fist-pump,please, Beverly Hills is celebrating.

Julia Roberts shopping Rodeo Drive on Richard Gere's dime in Pretty Woman, the Clampetts adjustin' to city livin' on The Beverly Hillbillies, and Eddie Murphy's adventures as Axel Foley in Beverly Hills Cop are just a few times the city has shown up in pop culture. And then there's "90210." First, there was Beverly Hills, 90210, which debuted in 1990, the same year as the cobblestone walkways of Via Rodeo were opened. Then came the spin-off/sequel/remake/continuation "90210" (relive the whole first season through our snark). It's not the wealthiest zip code in the nation, but it's probably the most well-known.

When did Beverly Hills get the 90210 zip? The US Post Office believes it was in the early 1960s. "Unfortunately, computer records in USPS Address Management Systems do not document the date a ZIP Code was established, changed or reassigned. However, management at the Beverly Hills Post Office believes 90210 was one of the original ZIP Codes for the City of Beverly Hills when ZIP Codes were first established by the Postal Service in 1963," Richard J. Maher of the USPS told us via email.

So how do you celebrate 9.02.10 day?

If you want to raise a glass to the famous zip, hit up Food & Wine's Taste of Beverly Hills; the four-day food and drink event kicks off tonight with a special "9.02.10 Day" evening hosted by Larry King, featuring a live performance by Natasha Bedingfield, and food and drink from Beverly Hills' own restaurants and chefs.

Of course, there are other ways to celebrate...

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Photo by KingoftheHill via the LAist Featured Photos pool on Flickr
One could only hope that The Soap Network would show re-runs of "Beverly Hills, 90210" all day, but it's not to be. If you've got that kind of time on your hands, the first 9 of 10 seasons of the show are available on DVD, or you could just cruise YouTube for your favorite clips (Emily Valentine slips Brandon U4EA, Brenda surrenders her V-card to Dylan during the Spring Dance, Kelly gets burned at a house party fire). (And if you've got some recalled eggs in your fridge, you might inadvertently reference the show when you go to make your egg exchange.)

Better yet, if you want to get cozy and see a classic episode and a nouveau episode, plus attend a seminar, the Paley Center for Media in Beverly Hills is having a 90210 day (download the LA September 2 PDF schedule here for specifics) starting at 1:50 PM in their theatre.

PopCandy expects folks to take it even further, and head out dressed up like their favorite 90210 character. Fluorescent leggings, belly shirts, slouch socks and Hammer pants, anyone?