Famous Chewing Gum Treasure Hunt

In an effort to revitalize West Hollywood's Sunset Strip, Monday will see the beginning of a new boulevard in the form of street resurfacing project that will also bring more pedestrian friendly sidewalks, flowers and trees. It will mark the first time since the famous artery has been repaved since 1930. “There’s probably chewing gum spit out by Jim Morrison in front of the Whisky a Go-Go,” West Hollywood Councilman John Duran told the LA Times. “Don’t tell anybody or they’ll want to go pick it up.”