Enough Staples to last a lifetime

The office supply store, which first purchased the naming rights to the Staples Center in 1997, has scored a deal with AEG to keep their name on LA's busiest arena in perpetuity. The original agreement was $100 million for a mere 20 years. Exact terms of the new arrangement have not been disclosed. It's the first time a major-market arena has inked a lifetime deal.