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A teaser image of the flower display being debuted today
Later this morning, Mayor Antonio Villaraigosa, Caltrans and Toyota will unveil what they call a first-of-a-kind "Harmony Floralscape." From what we can tell, it's a garden of 20,000 flowers that make up a living mural of sorts, and in this case, a creative and eco-friendly supergraphic advertising Toyota's 2010 Toyota Prius hybrid vehicle. Creative, eh?
The 30 x 60 foot floralscape is made up of seasonal flowers grown by local businesses. In all, there will be nine around California--seven in Los Angeles and two in San Francisco. Today, the first one will be unveiled along the 110 Freeway, viewable from Figueroa and Alpine streets.
Related: Good Ideas for Los Angeles: Vertical Gardens from a Chinatown Company
For the Record: The original post indicated that the murals were vertical gardens. They are not as they are flower displays on a hillside.
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I'm not sure how much better a huge supergraphic advertisement is simply because it's made of pretty flowers.
The city is embroiled in a bunch of lawsuits by sign companies arguing that by allowing commercial advertising on public property the city has forfeited its right to ban the same kind of advertising on private property. So one might think the city would think twice about this kind of project, which could help lead to ever more buildings draped in giant ads, but perhaps that's too much to expect of public officials who seem eager to sell our public spaces to the highest bidder.
Dennis Hathaway
Coalition to Ban Billboard Blight
www.banbillboardblight.org
I hope LAist will post a picture of this later today. (hint, hint)
Why is there always a marketing angle to everything?
I saw it this morning and it's pretty damn pretty...would rather look at eco-friendly advertising any day than clouding up my vision with a billboard.
Has any one seen the awesome eco-grafitti, done with moss?
Hate to say it, but i can see the potential for this type of advertisement.
At least it's eco-friendly.
no more ads!