Are the New Food Trucks the Domain of the 'Upper Crust'?

BorderGrill_truck_artwalk.jpg
Border Grill Truck at this week's ArtWalk in DTLA. Photo by current events via the LAist Featured Photos pool on Flickr

Getting a taco from a truck isn't new by a longshot--it's been a way of life here in Los Angeles for hundreds of thousands of people for years and years. Lunch trucks, push carts, and street vendors are old hat for many residents and longstanding threads in many neighborhoods' fabrics. And yet "food trucks" are a buzzword--a trendy buzzword at that--and the people behind the buzz are often thought to be, well, a little "bougie."

Now "food trucks of all types are offering high-end cuisine at street-level prices," explains an article on abc7.com. The latest, among many, to get tongues wagging are trucks like the one from Border Grill, Fish Lips Sushi (with flatscreen monitors displaying the menu), or Dosa with their South Indian fare. The Border Grill's Susan Feniger (the maven matriarch of Street, a sit-down restaurant based on global street vended food--a flip in the trend if ever there was one) says the current state of the economy makes cheap, good eats on the fly a no-brainer: "You've got hundreds of people on the street. We're selling a product that we think is high quality at a great price. So that is a way you can do great volume," she told abc7.

A lot of the trucks use Twitter (a bougie trend, too?) to broadcast their roving locations, making the hunt part of the thrill of the eats. A lot of the food is stuff you can surely get sitting down, but some, like KogiBBQ, have made innovations (and oft imitated) in their approach to the expected truck fare. And we here are no strangers to embracing the trend; we've lauded Locali's Icycle, Get Shaved's Hawaiian Ice, the Coolhaus ice cream sandwiches among many. Are we bougie--"upper crust," as abc7 says--too? Hmmm... or just mmmmm...?

Email This Entry


Comments (4) [rss]

Can I be the first to up my nose at trucks in general. Much like some indie music fan realizing everyone just found out about Modest Mouse and say that I only hit up taco stands/tables now?

Clearly that will prove I have street cred, right?

.... ahhhh, strike that. MILK has a shaved Ice table going. Clearly the fad of street food is moving to the next level.

It just makes sense that twitter and facebook would be great ways to let the buying public know when and where you'll be.

To be honest I've had such good food from these trucks that I truly regret referring to them as "maggot wagons" and "roach coaches."

Hey that's my girlfriend and I on the left! I didn't sign a waiver :D

Post a comment (Comment Policy)

Tips

About LAist

LAist is a website about Los Angeles. More

Editor: Zach Behrens Co-Editor: Lindsay William-Ross Publisher: Gothamist

Contribute

Latest Tip:

Begley is a raving nutball and he is dead wrong. StrokerMcgurk
[more]

Latest Photo:

Subscribe

Use an RSS reader to stay up to date with the latest news and posts from LAist.

All Our RSS

Links