Baja Fresh Trying Out Margaritas, Kogi BBQ in New Concept

3663485083_e32e7419a5_o-1.jpg A Baja Fresh with margaritas, korean tacos, new salsas and step by step ordering like you do a Chipotle? That's what the Cypress-based company is testing in Irvine, according to Nancy Luna, the Fast Food Maven of Orange County. She also notes that one of the franchises in Huntington Beach recently received an alcohol permit, which might be one of the 13 locations that gets the liquor upgrade, according to the chain. The Kogi Korean tacos won't be from the famous truck, but definitely seems inspired by them. According to a blog dedicated to Orange County Mexican food, Baja will let you choose a meat--spicy chicken ($6.59) or Korean BBQ steak ($6.99)--for two dishes: The Baja Korean Taco Platters ($6.59) are two tacos with corn tortillas garnished with Kimchi slaw and sesame salsa Roja, served with cilantro lime rice, black beans, chips and salsa. Their Korean BBQ Burrito will consist of sesame salsa Roja, served with cilantro lime rice and kimchi slaw.

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Comments (6) [rss]

If you eat at baja fresh i think you deserve to get ripped off like this. That place has gone downhill over the years, if you must eat chain mexican food find a chipotle instead.

I vote for LA original Poquito Mas!

I quite like Sharkey's Woodfire Grill, myself.

This is interesting. Both Kogi BBQ and Baja Fresh trademarked the word "Kogi". The Kogi guys did it first on December 4, 2008 while Baja Fresh did it on May 8th, 2009. The problem for Kogi BBQ is that their goods and services description is very broad ("Mobile cafe services for providing food and drink.") while Baja Fresh's is very precise ("Ready-to-eat food; tacos, burritos; men's clothing, women's clothing and children's clothing; hats and headgear; online computer services; miniature promotional toys sold and distributed in conjunction with applicant's services; fund raising services"). Very sneaky and douchey of Baja Fresh. The kogi guys fell victim to their unexpected popularity.

FYI, I'm not a lawyer, I just crush alot. Info collected from the link unfriendly United States Patent and Trademark Office website.

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