Cupcake Challenge: Pretty Pleased With Frosting on Top

Yesterday's sold-out Nesquik Cupcake Challenge put on by Drink:Eat:Play drew hundreds of cupcake enthusiasts to gobble up 37 varieties of cupcakes up for grabs by more than a baker's dozen of LA's cupcakeries. The tasters' tasks were two-fold; on top of the obvious eat, drink, and be merry trifecta, everyone there was presented with a ballot, and asked to vote on their top three favorites in three categories: Best Traditional, Best Original, and Best Overall.

As one of the panel of judges, LAist was there to help pick the creme de la creme--or the frosting de la frosting, natch--and to indulge in an afternoon of sweet sugary bliss (judges' votes count 5x a regular vote, but with so many cupcake devotees in the mix, that's just one tiny sprinkle in the batch when you think about it.) Fellow judges included HC of LA-OC Foodventures, Marni of Happy Go Marni, Tara of When Tara Met Blog, and Elina Shatkin from the LA Times, and more whose paths we didn't cross at the 3-hour full-to-capacity event. But, oh, what a delicious job we had...

Before this goes too far, here are the answers to most people's FAQ about attending a cupcake challenge:


  • They were, for the most part, mini-sized cupcakes, so no, we did not (have to) eat 37 cupcakes. (Last year they were almost all full-sized; the planners and bakeries got wise, and so did this judge--I packed plastic knives to ensure my ability to cut myself bites.)

  • No, I didn't eat 37 mini-cupcakes, either. Most people didn't--lots of little plates with half eaten mini-cupcakes bear testament.

  • Yes, the waste was regretful, but many bakeries offered guests small containers so they could take treats home, which was a nice bonus for many.

  • However, I will confess here publicly that I couldn't make it through all 37. I picked a bad time to be in week three of a healthy-eating and daily-exercising lifestyle overhaul! Exactly one cupcake made it home with me, and was devoured by my appreciative boyfriend

  • If you think cupcakes are "sooooo over," well, so be it. This event proved otherwise.

  • Yes!

  • I wish you could have come, too! Judges weren't permitted to bring guests (unless they had tickets) so I broke many a heart by going solo.

  • The winners will be announced just as soon as all those ballots get tallied up...

Now, onto the cupcakes.

In what I can only imagine is a reaction to last year's winning original cupcake being a tropical fruity number, it seemed many of the bakeries went on that flavor route. There were tons of coconutty, mango, pineapple, pina colada and so forth varieties. Standouts were Blue Cupcake's Coconut, which wasn't on the ballot, so I couldn't vote for it as a top pick, but it should have been. Susie Cakes did a nice Pineapple Upside down cupcake, but their frosting is a tad bit too sweet for my palate. What Susie Cakes does well in my book is the cake texture, something many of the participants, unfortunately, scored low on in my tally. Was it that they had to bake them in mini-size that affected the cake texture? Hard to know, but many a bite was a bit too dry or chewy. Such was the fate of one cupcake I had very high hopes for, but that went right out of my mouth and into the napkin. Sigh. It's always a shame when a cupcake disappoints.

More highlights would be the Chocolate Malted Milkshake from Delilah's (gals, yours was the one and only I packed home with me), the Think Pink (a chocolate cupcake with sparkly pink frosting) from Fairy Cakes, Sugar Jones' Casanova's Kiss (chocolate, hazelnut, and pistachio), and Polkatots' Wild Berry. Some folks raved about BoHo's Chocolate Brioche Bread pudding; unfortunately the one I plucked from the rack broke my plastic knife in half, which was a bit foreboding. It was different, and quite tasty; dark, rich, and dense, I would have been thrilled to tuck into that, warmed up and following a meal, with a fork and an after dinner drink to sip on. The big surprise, though, was the host hotel's Lemon Blueberry Mascarpone. Light, fluffy, not too sweet, it was one of my favorites of the whole event.

I know many cupcake fans are in it for the Red Velvet, and...I'll tell you straight up, a Red Velvet is close to wasted on me. Many of the ones were unappealing to my palate--one I noted tasted like a boxed cake mix, and many suffered from the aforementioned chewy or dry cake curse. Saved typically by the delightful tang of the creamcheese frosting, I enjoyed a bite of a couple of the Red Velvets up for grabs, but didn't pick any as my favorite.

Cupcakes I've enjoyed in their place of origin, like the Oinkster's fantastic Peanut Butter & Jelly (go get one NOW!) didn't work for me at the event. I also missed seeing some of my other favorite cupcakeries, like Yummy Cupcakes, Vanilla Bakeshop, and Famous Cupcakes. Also sadly missing for the second year in a row: Any vanilla cupcakes.

Okay, okay, with 37 cupcakes to try, and me just one of the many, many, many people sampling, the misses and the missed opportunities have to be mentioned. But at the end of the day, sugar high and tummy ache aside, the Cupcake Challenge was a smashing success. Guests of all ages seemed to delight in packing their plates and carry-home boxes high with the much-hyped dessert item, a DJ spun some fun tunes, and the Nesquik bunny himself was there to cavort and pose with. There were some cocktails available to purchase, but the best addition to this year's event were the barrels of ice-cold Nesquik (Strawberry or Chocolate), the coffee bar, and the tea table.

But who will be crowned the winners? We'll just have to wait and see...

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Comments (5) [rss]

I missed my chance to be photographed with the Nesquick bunny?????? NO!!!!

Nice writeup and fast turnaround. You are a master at juggling. Next year...

Thanks for getting this up so fast. ;-)

My boyfriend's favorite was the pineapple upside down cake, though mine was Sugar Jones Blackberries and Cream. Casanova's Kiss was great, too. Good thing they were like the 4th table we hit up. I probably got through 25 cupcakes before half-passing out in a diabetic coma. I'm not one for chocolate, so mostly I stuck with the original flavors. I liked Layers creamsicle cupcake, and I quite liked the PBJ one. Good to know the big one is even better. The Lemon Blueberry Marscapone was definitely the most original and interesting one of the bunch. I had just eaten about 10 sweet cupcakes, so the lightness and less-sweet flavor and frosting was a nice contrast. I usually like less-sweet things anyway.

I wanted to go to the challenge because it's time consuming and expensive to try all the cupcake bakeries in LA that I've heard of (though I've been to Crumbs and Famous Cupcakes - Famous did some awesome minis for my Oscar party this year, quite moist, while their normal sized ones tend to be hit-and-miss on the moist to dry continuum). My conclusion is that I like Oinkster a lot, and Sugar Jones might be where I order every cake from for the rest of my life. (They're a full bakery, making everything, not just cupcakes. And you can get regular sized cakes in all their cupcake flavors!) The Think Pink cupcake guy was really nice, and the Monkey Bites cupcake was cool, too.

good thing these cupcakes weren't vegan...or i'd have SURELY gone and eaten all 37! they look lovely though. what is it about CUPCAKES?

As a judge, your vote shouldn't count if you admit to not tasting every cupcake. It's not fair to all the bakeries involved. Shame on you.

First of all, EVERY SINGLE PERSON attending the event was given a voting card. Do you imagine each and every one of them ate all 36 cupcakes listed?

Also, I did not get to taste 1 of them because they ran out, so, is that shame on me? The remaining 3 or 4 that I didn't try were Red Velvet--which I don't care for, and would most likely not have voted for.

In order to not have what happened to me last year (as in sugary bile rising in my throat just as another plate of cupcakes was brought to our judge's table, and spending the hours following the event feeling very, very, very sick to my stomach) I made a very conscious decision to leave for last the ones I was least likely to care for, and to STOP BEFORE I GOT SICK. So before you go saying "shame on you" maybe you should consider that eating 36 mini cupcakes (or half of each, which I had to do) isn't really the smartest, healthiest, wisest thing for anyone to do. Some people did, I physically could not.

Further proof that my vote didn't do a damn thing to the tally, no matter how many mini cupcakes I shoved down my gullet: Virtually none of the ones I voted for took any prizes.

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