October 6, 2008
Are Economic Times This Hard?

Here's what the line looked like from an office window looking down on Philippe's birthday celebration today at 4 pm. It stretches around the building from Alameda to Spring Street.
Why why why would you stand in line like that?



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Seriously people. It's not like it's an iPhone.
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I heard about this last week but didn't even bother since I expected lines around the block. Glad to see my spidey senses still work.
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two words:
Huell Howser
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Those sandwiches are damn good...
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You took those two words right out of my mouth, mintxcore.
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mmmmm.. philippe's. I went there about a month ago for the first time (of all the years I've lived in LA).. now you got me craving it. mmmmmm...
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The holier-than-thou tone of that last line loses its punch by the fact that the post immediately before this one is advertising for people to go down there.
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I loves me some Philippes, but the line on a normal non-100th anniversary day can make me edgy, so I'll just go tomorrow night and pay full price.
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HappyCappy, to be fair, the previous post is hardly an advertisement, plus the very first sentence of that post mentions the ugly-ass shoes long-ass line (sorry, still in OJ mode).
So, the first post lets people know what's happening. The second post shows why it's probably not such a good idea to show up.
Comprehensive coverage!
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Will: Go by tomorrow and tell them you thought the birthday was today (tomorrow...when you go). If that doesn't work tell them it's your birthday.
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I used to be shocked in NYC at the lines for free Ben & Jerry scoops etc. Has nothing to do with the economy -- people LOVE free stuff, no matter what your pockets look like.
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It's exciting, it's an event, people want to be there. That's why the line is there.
Brilliant marketing.
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Must be as good as Pink's! LOL