The No on Prop 7 ads have been airing for awhile now (you know, the ones that say "stop another costly flawed energy scheme"?) and this week, the Yes on Prop 7 side launched their own (one of them is above).

It's a confusing proposition and as the LA Times said in their dissenting editorial, "it's rare to see an initiative attract the diversity of opposition that Proposition 7 has." They're referring to both Democratic and Republican parties as well as environmental groups all joining together to say no on this proposition that they say has good intentions, but will have ill effects on the progress of clean energy.

If you look at who's contributing to each side, it looks like a fight between a select few. On the proponents side, you've got just two people and the opposition is basically made up of three major California utilities with the moral support of major environmental groups. Unlike Prop 8, where donations from individuals are being aggressively solicited in communities across the state, Prop 7 has the public on the sidelines. That is, until Election Day.