Dov Charney's Lost Dog

Update: Hedkayce, the dog, has been found.

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The Silver Lake and Echo Park area was slammed with flyers this weekend showing this dog, pictured above. And if flyers were not enough, two billboards, back-to-back, at Sunset and Alvarado featured the cute dog asking anyone who has seen it or has found it to contact the owner.

And who could afford such an effort? The one and only Dov Charney of American Apparel. One of the flyers read:

Her Name is Hedkayce. I have had her for 10 years. She weighs 10lbs and has a scar on the left side of her face. She was left in the front yard of my home at 1809 Apex Ave. (Silverlake [sic] area). Please call at 213-923-7493 (cell) or my assistant Maria at 213-923-0616. ~ Dov Charney

We hope Hedkayce is found (and really hope this is not some way to advertise the company's Organic Baby Rib Dog T, as we've heard some people mumble off the record). A phone call and e-mail this morning to American Apparel were not immediately returned.

According to a letter written to Gawker back in April regarding Charney's "fuck you" statue in his yard, HedKayce has gone missing before... or she's been missing since at least then.