Causing a Rift in Santa Monica Traffic

There's a local initiative facing Santa Monicans this November regarding development in the name of traffic. The Residents' Initiative to Fight Traffic's (RIFT) ballot measure would amend the land use element of Santa Monica's general plan "to establish an annual limit on commercial development" within the city until 2023. The working theory is that traffic can't increase much if new jobs aren't made available in new developments. These days, SaMo traffic is pretty gridlocked and it's hard to imagine it getting worse. Opponents say that growth is inevitable, future planning must be smart and that if passed, it will damage the city for years to come.