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June 23, 2008

Box Office Review: Audiences get Smart

Funnier than the actual movie. | Photo courtesy of Ask You Movie Review

Given the choice of two-profile comedies, audiences chose Get Smart by a wide margin this weekend. The Steve Carell comedy opened strongly, pulling in $39.1M in its opening frame. Kung Fu Panda showed great legs in its third week, climbing back into second place with a take of $21.7M ($155.5M) while last week's champ, The Incredible Hulk fell back to third place with $21.7M ($96.4M). The weekend's other big opening comedy, The Love Guru had a dismal debut ($14M) and will struggle to be profitable. The Alba curse continues.

Holdovers staked out the rest of the top 10: the dull The Happening plunged almost 70% in its second weekend ($10M/$50.2M); Indiana Jones inched closer to $300M ($8.4M/$290.8M); Zohan continued to draw in a predominantly Cro-Magnon crowd ($7.2M/$84M); Sex and the City kept up a strong pace ($6.4M/$132.3M); Iron Man isn't going anywhere ($4M/$304.7M); and The Strangers neared $50M ($1.9M/$49.5M). In limited release, Kit Kittredge did great tween business ($44,600 per theater) while Brick Lane did fairly well ($7214).

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