With beach blanket bingo parties filling up your day planner it’s important to make sure you have the most pimped out beach-bags available, therefore cruising down to the Burton/Channel Islands store on Melrose is a must.

Perhaps you thought Burton was just for winter-sports, and didn’t realize that they’ve taken over Channel Islands. It’s all good, that’s why you’re reading LAist.

Now they have all kinds of tight shit for the summer, and the beach, and for just straight up kicking it pool-side (for some Angelenos, the beach is like a million hours of traffic on the 405)

The Burton LA Store is located at 8175 Melrose Avenue.

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Pics courtesy of myself, except for the Aeon Pack, which was sold-out that day. But they are sure to have full stock of everything when you arrive.