As the SAG/AFTRA/AMPTP drama continues, advertisers are still ponying up the big bucks for TV advertising: $9.2 billion in pre-booked ads for the 2008-2009 season. This broad sale of advertising combined with targeted ad sales technology now offered by Canoe Ventures (you got a dog? say "hello" to even more Purina commercials) makes it seem like things are hunky-dory in TV land but they might not be. Some folks are perceiving these as just defensive measures: the networks had to sell much more inventory than usual to achieve that $9.2 billion mark and Canoe's technology is seen as a way to staunch the flow of ad dollars going to the Web.

8:30pm Hairspray HBO - (2007) The musical version with John Travolta makes it to HBO

9:00pm Hell's Kitchen FOX - Gordon Ramsay challenges the chefs to teach clueless housewives how to cook a gourmet meal.

9:00pm Big Ideas for a Small Planet: Business SUNDANCE - This episode visits companies, large and small, in the eco-vanguard - Lexus and Google are featured

Corporations have begun embracing green business practices as beneficial to their bottom lines, productivity, and image with consumers. This episode visits companies, large and small, in the eco-vanguard: businesses that are doing well by doing good for the earth.

10:00pm Work Out BRAVO - Season Finale. Jackie and the trainers celebrate the release of their fitness DVD.

10:00pm 30 Days FX - Former NFL Player Ray Crockett spends 30 days in a wheelchair and joins a wheelchair rugby team.

11:30pm The Late Show With David Letterman CBS - Mark Wahlberg (The Happening), UFO Expert Jeff Peckman, Alanis Morissette (CD, "Flavors of Entanglement") - I wish she was going to play "My Humps"

12:05am Jimmy Kimmel LIVE ABC - Actor Seann William Scott; actress Emmanuelle Chriqui; N.E.R.D performs.

12:35am Late Night With Conan O'Brien NBC - Animal handler Jeff Corwin (always fun); Jamie Lidell performs.

'recellular' pic from the Sundance Channel for "Big Ideas for a Small Planet"