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May 26, 2008

Marketing LA to Angelenos

Los Angeles TouristLos Angeles City Controller Laura Chick is bringing up one of LAist's favorite topics: Los Angeles. The once City Councilwoman (and probably future City Councilwoman when she runs and probably wins) wanted Los Angeles to be tourist friendly and not just for tourists, but for residents.

"When I first got elected, I asked why we weren't doing more to market Los Angeles," Chick was quoted saying in the Daily News. "I recently went to Chicago and saw what they're doing and asked myself, `Why can't we do that here?' We just take the tourism industry for granted because of Hollywood and the weather. We don't really do anything to market ourselves and take advantage of all we have here."

Chick is worried that Los Angeles is not ready, especially with the could-be onslaught of tourist from China in future years. She wants greeters at the airport (in Chicago, they have a blues band playing at the luggage bays), neighborhood tours and a festival guide telling people what's going on every weekend.

But the city's Cultural Affairs Department does a printed festival guide book every year, but hardly markets it and still doesn't publish it on the web, save for old-school PDF downloads. And Metro, the city and various other agencies helped fund ExperienceLA, a mecca of a cultural calendar for the region, yet the the very same agencies do little to promote the web resource. Step one should be using what we have, not keeping it secret from the public.

Photo of R2D2 visiting the Walt Disney Concert Hall by jslander via LAist Featured Photos on Flickr

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Comments (6) [rss]

Laura Chick would make a great mayor. Step aside, Tony Villar!

 

If we could get half street fest vibe from Chicago, summer's in LA would be near perfect. Sunset Junction does not count, that has long lost the neighborhood feel.

 

maybe a Taste of LA

 

You must be new here. Those things are not new to this city. We used to have the LA Street Scene festival back in the '80s...

 

Did Chick mention the number of gays who are expected to flock to Cali in June once same sex marriages are allowed?

 

I would not object to a Taste of LA. Instead of BBQ, maybe it's a day of taco trucks and and bands? And yes, definitely new enough to not have been here in the 80's for LA Street Scene. How about the Los Feliz Skunk Walk?

 
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