South in Santa Monica: Good Times

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South opened its doors a few weeks ago and already business is booming. I arrived for happy hour at 5pm, quite relieved to see how well they'd filled in the space previously occupied by that hideous dim sum restaurant which was a disgrace to all things Chinese. South looks amazing, with nice clear TVs on every wall, wide open spaces, comfortable seating, and tons of windows. I was rather impressed.

South was opened by four men who you may recognize from Qs: Philip, Adam, Robyn and Chris (those bartenders that the ladies used to lust over at that bar up the street). The owners personally have their roots in the south and decided to open a bar that reflects their southern charm. So besides being incredibly friendly and hospitable, they also serve some impressive southern treats: fried green tomatoes, hush puppies, voodoo shrimp, po' boys, crawfish etouffee, jumbalaya, it's all there waiting to be eaten. And it's damn good (see below).

Of course, what you're all waiting for: was it full of douchebags? As far as I could tell through my mint julep goggles, no it wasn't. There seemed to be a nice mix of professionals, UCLA kids, bratty divas, and random drunkards with cameras like myself. The DJ was spinning some 80's stuff that excited most people there, which leads me to believe the crowd was actually over 24 years old (I didn't hear anyone say, "I don't know this, was this before I was born?"). We had a great time. Everyone was drinking and hugging. Adam and Philip served us well. Some of my friends learned firsthand that they keep their bathroom floors very clean. All in all, a successful night.

(We may hit up South for one of the Lakers playoffs games, iso I will be able to report back to you on the douchebag factor. Stay tuned.)

South
www.southsantamonica.com

3001 Wilshire Blvd.
Santa Monica, CA

Other tidbits: There is valet parking, and lots of taxis around the corner if you've had one too many lynchburg lemonades. There's outdoor seating on a nice patio that has heat lamps. There are private rooms that I will likely never be invited into. Happy hour is Mon-Fri fron 5pm-8pm.

all photos by malingering

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Comments (11) [rss]

I LOVE South! And that's weird for me because I usually don't like sports bars.

I've been meaning to review it but wanted to wait until they got their bearings since they're still kinda new. But I do like some of their cocktails and love the waffle sliders with gravy and syrup on the side.

Also I found that going on off-peak hours, aka early happy hour and on weekend afternoons, is the best time for me. Not crowded, better service, better cocktails, better food and the music isn't as loud. Maybe I'll see you around there, Malingering!

okay, those waffle thingys look pretty awesome... but i have to say, south is douchebag central. seriously, there was narry a dude sans striped-collared-shirt in sight.

thank you for the food porn. i now want to get some sweet potato fries (okay, when don't i?) and try those chicken-waffle sliders... mmm!

So far The Edison has rocked my world with their sweet potato fries, I wonder if South can beat that.

This place gets mostly trashed on Yelp. Reocurring theme: MORE CHAIRS. LESS VOLUME.

Holy Shit. Chicken and Waffle SLIDERS. Lord have mercy. McDonalds needs to get on that FAST.

Those chicken and waffle sliders are nothing more than Tyson frozen chicken strips halved and put between two tiny waffles. Nothing special. I went their with high expectations, as I love southern cooking, and the food completely blew. Their $10 Mac and Cheese is made with Velveta, and I couldn't make it past four bites of the fake cheese mess. They do have Abita beer on tap though, which is pretty neat, but they have a long way to go. I'll give it a few months to let them work on their cooking.

screw yelp ... this place is the real deal, perhaps the best sports bar in santa monica.

great job on the review malingering...you got down pretty much ever detail i noticed when i was there last thursday.

Man, I need to shop in the freezer section more. I have never, ever had Tyson chicken that tasted that good.

I'm not a big fan of chairs, so I don't care. I like rubbing up against passersby. It makes me giggle.

"screw yelp ... this place is the real deal, perhaps the best sports bar in santa monica."

"best sports bar in santa monica" - lol.

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